![]() I like to help customers find a way to solve these problems, to make them choose the right vehicle, and see them build an emotional attachment to their purchase. ![]() What I like most is finding out what a customer’s pain points are and easing or solving that pain. No matter how you feel about yourself or how confident you are, when you walk into a dealership, all of that changes. As soon as they enter your store, their defenses go up. There’s a certain amount of pretense that goes along with being a customer. That’s always a red flag for me because if you’re doing this for the love of cars, you will likely end up talking more about cars than listening to the people buying them. And as a hiring manager, I worry when someone wants to sell based on their interest in cars. For me, selling a car has very little to do with cars aside from the type of purchase it is. Maureen: Truth be told, I’m not really a car person. I tried to get out a couple of times over the years, but I always went back to selling cars.ĭealer Magazine: What do you like most about selling cars? It was very exciting, even the long hours. For three months, I studied, but they never actually let me sell a car so eventually, I walked down to a Nissan dealership and got a job in sales there. They hired me on the spot, and I wasn’t even 19 yet. I walked a few blocks from my apartment to a Saturn store and asked them if they were hiring salespeople. He suggested – which turned out to be untrue – that I try car sales because I would probably get paid a salary.Īt the time, I lived in a city-like neighborhood in a Pittsburgh suburb. That, to me, was sales, and I couldn’t see myself doing that. Maureen: My father, having worked outside B2B sales, did things that I’ve never been able to do, such as prospecting, making cold calls all day long, getting regularly rejected, and working on really long sales cycles of a year to three years. I got excited about that idea and started to look into it.ĭealer Magazine: How did you get from selling records to selling cars? Customers always told me I’d be good at sales. ![]() When people would come into the store, I’d hang onto them and talk about music, and recommend albums that matched their taste. So, I got a small apartment outside of Pittsburgh and went to work at a record store where I made $5.15 an hour. But I ended up not identifying with any of it, and I left in the middle of my sophomore year, intending to take a small break and regroup to decide what I really wanted to do. I liked writing and was good at it, so I started as a journalism major. My parents gave me the option to get a job and pay them rent so that I could continue living in their house or to go to college mostly on their dime.Ĭollege was the obvious choice. I went to college right after high school at 17, and like a lot of kids graduating high school, I didn’t know what I wanted to do. Today, you’re the Assistant General Manager at Subaru of Moon Township in the greater Pittsburgh area. In 2014, Maureen received the Woman of the Year Award from the National Association of Professional Women for outstanding professional achievement.ĭealer Magazine: With 22 years in the industry, you’ve been very successful at selling a lot of cars. Before her tenure at Cochran, Maureen served as Sales Manager and F&I Manager for multiple dealerships. At Cochran, Maureen led the landmark opening of the company’s first BDC and developed and implemented an enterprise-wide Corporate Sales Transparency process, while serving as Director of Process Development. Previously, she held executive and senior leadership positions at Autosoft, Inc. Maureen Bailey was recently promoted from General Sales Manager to Assistant General Manager at Subaru of Moon Township. Power Dealer of Excellence Award winner, as well as a recent winner of the Subaru Love Promise Award for Customer and Community Commitment. Within their Lithia platform of 28 stores across Pennsylvania, New York, West Virginia, and Vermont, Subaru of Moon Township is ranked #1 in Sales Gross Profit. Consumers can buy, sell, and service vehicles digitally or through Lithia’s 189 coast to coast locations. family, one of the largest providers of personal transportation solutions in the U.S., and among the fastest-growing companies in the Fortune 500 (#265-2019). Featured image credit: Brian Kaldorf Subaru of Moon Township is part of the Lithia Motors Inc.
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